Who We Are
BetterTide is a creative studio specialising in campaigns that move people and drive change. We combine the depth of purpose-driven storytelling with the precision of brand strategy — all delivered through agile, AI-assisted content creation.
We partner with mission-led organisations, charities, and changemakers to build campaigns that connect, inspire, and deliver real-world impact. Whether it’s a full campaign like Tom’s Day, or a bold brand message, we bring clarity, creativity, and conviction to every project.
We don’t just create content. We create momentum.
Campaigns We've Backed
Mental Health in Construction
Youth Mental Health
Social Mobility
Healthcare
Energy
Explore Our Services
BetterTide is a creative studio on a mission to make meaningful impact through powerful communication. From strategy to storytelling, we help purpose-driven organisations design campaigns that connect with people and move them to action.
Explore our services below — and discover how we can help you shape a better tomorrow.
Campaign Creation
Mini or full campaigns built to move people. Strategy, design, rollout — all aligned to your message.
Brand & Messaging Design
Clear, consistent brand and messaging that connects. Identity, tone of voice, and visual language.
Social Content Studio
Mission-led content that resonates. Carousels, reels, and threads crafted to your message — not trends.
Visual Content & Media
Infographics, visuals, and short-form video that make complex messages clear and impactful.
BetterTide Originals
Our own studio-led campaigns for good — focused on the causes we care about most.
Our Clients
We believe every client is a valuable, long-term partner.
The Perfect Customer Experience
“This is the space to share a review from one of the business's clients or customers.”
Poul Gingere
bennertik inc
“Use this space to share a testimonial quote about the business, its products or its services. Insert a quote from a real customer or client here to build trust and win over site visitors.”
Adam Barne
Eternet
“This is the space to share a review from one of the business's clients or customers.”
Zachi Bloom
Artomorrow